Soča Launches New Line of Fly-Fishing Apparel for Women
The Sun Shirt (left) and The Button Down are among the initial product offerings of a company designed to give female anglers trendier, more fashionable choices. Four childhood friends who reconnected through their love of fly-fishing have launched a new brand aimed at what they see as a gap in the market. Named for the […] Read more

November 17, 2025 